A Book Without A Title
When’s the last time you’ve seen a best seller with no title or background? Like it or not, people buy based on the look of the book and the hook of the title. Despite its thought-provoking, life-changing contents, if the book isn’t visually appealing and if the title doesn’t catch the reader’s attention, the author may never get a chance to share his revelations. Your sales career is not an open book, but instead a closed one; no matter how devoted you may be to customer satisfaction-no matter how vast your product knowledge is, no prospect will open your book to discover what you are capable of delivering, if you don’t first deliver the right message conveyed with the right look. The look of credibility, hooked with how you can solve your customer’s problems, will reel in many best sellers.