Monthly Archives: June 2013
When you lack passion for your product, you lack authenticity. Without authenticity, it’s impossible to build trust. Without trust, you’ll never achieve lasting, long-term success. In the absence of passion, authenticity, and trust, price is the only thing relevant. Lowest is bottomless.
The other day I was looking through one of my old journals when I came across an entry dated for November 30, 2010. It was the last day of the month and I had just ended up with the worst used car month in my career-trumping the previous held record barely a month old. Not […]