What you miss becomes your momentum

soundcheck

It’s sooo frustrating to put in the hard work only to wind up empty handed. You work with a customer for hours, days, even months only to finally catch them on the phone and discover that they bought somewhere else.

Or what about the video or blog post that you worked on for hours only to have one viewer? (Hmm I wonder who that could’ve been.)

You tried out for the team…you put in the application…you submitted a proposal…or you finally got the chance to set up a meeting, but you ended up scratching.

No jersey with your name on the back; no new fancy title; no gabillion dollar new account; and the meeting got canceled while you were sitting in the waiting room.

You could stop by the local gas station and buy that $9.99 bottle of Yellow Tail to drown your sorrow…

You could blame the man for always keeping you down…

Or you could realize that you didn’t miss anything, because what you “missed” actually becomes your momentum. 

One of my favorite phrases is, feed the machine – meaning, constantly feed your action… relentlessly feed your effort… because if you feed it, the results will show.

Maybe the results don’t show up in the way that you’d like for them to, but they always show.

Sometimes they show up in winning results…

But they always show up in feedback.

The problem is we rarely take stock in feedback.

Yes or no…deal or no deal…”Congratulations,” or “Thanks, we’ll pass,” use the feedback to tweak and refine your next approach, phone call, meeting, or submission. REGARDLESS of your immediate result. 

Because…

Feedback isn’t valuable…it’s priceless. 

Feedback is your return on effort.

Musicians know all about feedback…

When they get on stage to do a sound check, sometimes their mic gives that deafening ring – that’s feedback and the sound engineer makes the necessary adjustments so that the sound comes out clear and crisp when they get ready to perform…your process needs to be the same way.

When you step onto the stage with a customer-hell, when even you step onto the grand stage of Life– your initial feedback may be ear piercing, but keep making the necessary adjustments….

Musicians don’t just walk off stage due to the initial foul sound.

They make the adjustments- not once, but all throughout the performance.

So should you…

Whether you’re slaying it today or just flat ass bombing, make the adjustments with the feedback that you are receiving – don’t personalize or internalize it, just keep adjusting…

And if you “miss” the result, keep in mind that you made the momentum. Make the adjustments and keep on rocking.

Stay in The Sales Life!

-Marsh

 

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