Sales Lab: Feed the dog
Which dog will you feed?
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You’re gonna have your days of momentum…
& your days of Whoa-mentum…
When you’re running with Big Mo, life’s good! The money’s rolling in; the lunches are fancier, & it seems every customer is picking up what you’re laying…hell even the customers you wrote off & forgot about are back to buy!
Life’s so good, it’s as if you live in a big box of Lucky Charms- horseshoes, rainbows, & magical unicorns.
And then there are those other days…
Days of Whoa-mentum…
Days where no matter how prayed up, curse-free, and helpful you are, nothing is coming together. The last 5 customers couldn’t buy & the customer your manager just gave you told you an hour into it that they’re still in a bankruptcy. 🤦♂️
Oh and service dropped the ball on your customer who had an appointment scheduled for a month…
& you have another customer blowing you up wanting to return their purchase.
Days you just say, Whoa!
Think of Whoa & Mo as 2 hungry ass dogs.
They’re both hungry, but you can only feed one.
Which will you feed?
You feed ole’ Whoa, complaints & stories of lies, almosts, & strike me dead tales. You feed it by being selective with which customers are deemed worthy of your precious time & expertise.
And those who are worth your time better prove that they’re ready to buy right now or they’ll get flipped over to a green pea.
Or you can choose to feed the other one…
Big Mo eats & eats & eats- its appetite is insatiable! Big Mo eats so much you’d swear it has a tapeworm or something. You keep feeding Mo, effort, processes, leads, follow ups, referrals, & optimism.
Until…
Boom!
you reach that tipping point & Mo unleashes a flood of results so much so that you need help to keep up.
No matter the day… always feed the right dog.
Mo will test your patience, commitment, & grit…
But it’ll never let you down.
Stay in The Sales Life
-Marsh
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