Work like an MVP, don’t act like one.


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Ram Fishkin, author of the book, Lost and Founder, writes about MVP: Minimum Viable Product meaning a MVP for Nike will be way different than a MVP for a startup Johnny’s Hoodies.

Because Nike’s customer base is in the millions, they’ve got to consider more before shoving a product out into the world. If it’s the wrong move, a company’s brand could suffer instantly and would take years to recover (Fishkin calls MVP Hangover).

Meanwhile, because no one outside of the block knows about Johnny’s Hoodies, he can afford to launch a bad MVP (i.e. wrong font, color scheme, design, etc) and quickly recover by coming back with something different.

Rejoice that no one’s noticing you. It’ll give you a chance to keep making what you’ve got even better.

You grow discouraged because you’re acting like a MVP instead of working like one. In your mind you think that your product, whether it be in sales, real estate, vlog, blog, online course, YouTube channel, etc, can go toe to toe with the best of them and because you think that you’re most valuable, but most don’t agree (because no one is beating your door down), & you quit before you even really get started.

Work like a MVP, don’t act like one.

What you think is your best work for a few will pale in comparison to the product you produce for the masses. Right now you can afford to put something out into the world, discover what’s not working, make adjustments, and continue on with minimal adverse impact because no one’s even watching. For now 🙂

That’s a blessing. Work with your MVP. Keep going back to the lab to elevate your product. (i.e. brand you)

After 500 episodes of The Sales Life, I decided to launch 2 additional podcasts, The Sales Life Jr. (Helping junior people evolve into making senior decisions.) & The Sales Life on Sales (strictly sales related). Even though some of the topics are similar,  I wanted to keep the messages on The Sales Life consistent, so I decided to split off into 2 additional podcasts. Two episodes into it,  I realized that I’d made a mistake. There was no way that I could create quality content 7 days/week for The Sales Life as well as create fresh content for TSL Jr. and TSL on Sales. Even though I’d already started, I realized very quickly that I couldn’t sustain it-something would have to be sacrificed & quality wouldn’t be one of them.

The other two podcasts are important, so for now I will publish TSL 5 days/week (Monday – Friday) and publish TSL on Sales on Saturday & TSL Jr. on Sundays.

Because my base is relatively small compared to Joe Rogan’s podcast, I can afford to take the hit, adjust, and continue on. Big companies can’t do what I do because their MVP has to appeal to millions while my MVP whizzes by a only a few and I can be wrong on the way to being right.

As a small business owner, your MVP is minimal. You can afford to switch your recipe up or try a new product and it fail with minimal impact. You’re nimble and able enough to quickly adjust and carry on. And if it’s a hit, you can also just as quickly ramp production up too. (Yay!)

Your MVP for your podcast and YouTube channel is an extreme advantage because you can put your work out there that, in hindsight, won’t be very good, but will be great once the masses catch up. 🙂

Your MVP starting or elevating in sales could be in establishing that you’re a trusted source. You bust your tail creating content so that customers will consider you when they’re ready to buy. Because your MVP is small, you can afford to learn and advance from what didn’t resonate well with others.

Acting like a MVP will make you want to retire early. Working like a MVP will make you comeback and discover your best.

What’s your working MVP and your takeaway from this post? (Leave your comments below or text me 337-565-0906. I’d love to hear from you.)

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