Don’t let your “done’s” be greater than your “do’s”


Photo by Engin Akyurt on

Erik Weinhenmayer lost his eyesight at the age of 13 but has gone on to climb all 7 summits. When he came down the mountain a man walked up to him and said,

Don’t let climbing Everest be the greatest thing you ever do.

Dan Sullivan says that many people are more fixated on status than on growth. If you chase status, you’ll stunt your growth, but if growth is your genuine motive, then you’ll usually achieve lots of status.

In his new book Personality Isn’t Permanent, Dr. Benjamin Hardy writes, “If your primary motive is chasing a status (i.e. job title, income, relationship), you go from ‘approach oriented’ to ‘avoid-oriented.'”

You go from chasing a future version of yourself to one who is protecting the identity of the person that you’ve created by avoiding failure altogether.

You worked hard to “got there,” but today you’ve got no get. You become selective on which customers are worth your time (i.e separating the Buyers from the Liars), what you write and post about, and you choose the competitor who is inferior to you.

“Without a future self that has outgrown and outdone your current self, life starts to lose its meaning.” ~ Benjamin Hardy

Are you carefully curating who you were or are you intensely creating who you aspire to be?

One reason why Condoleeza Rice has been so successful after being Secretary of State is because she firmly believes that “no one should ever be a former anything.”

 “Don’t let what you’ve done be the greatest thing you ever do.”

Not just for the extreme highs…but for the low lows too.

Because you should never be a former anything. Good or bad.

(Hardy’s words) “Trauma and achievement can have a powerful impact on your personality and you should never let it define you.”

High or low, let your past serve as inspiration to push you toward aspirations of a higher, authentic future self.

Buzz Aldrin went from an astronaut landing on the moon to a drunk car salesman who didn’t sell anything for 6 months. “What do you do for an encore,” he wrote after landing on the moon. Aldrin never felt he could outlive his former self.

Aldrin went from “achievement oriented-” training to be one of the first men in history to step foot on the moon, to an “avoidance outcome,” feeling as though he had nothing else to live for.

Aldrin didn’t have a “next.”

G.O.A.T.s do. They’re always look for next. They’re not fixated on what they’ve done, they’re focused on what else there is to do.

My 4 AM starts are not for status, they’re for growth because if I chased a status, I’ll quit if I don’t find success fast enough or let up when I do-either way, I’ve lost.

My purpose is to outlive and outgrow my current self and the only way I’ll be able to achieve that is my constantly re-framing the narrative.

I must shape the stories toward where I’m heading, not where I’ve been-holding loosely to my highs and lows…because there’s always next 🙂

I’ve been an All American and voted as one of the best linemen in the school’s history…but I’ve also been bankrupt and demoted too.

Achievement and trauma-both are significant. So which do I hold onto?

None of them because I’ll never let my done be greater than my do.

Nor should you.

Never settle keep selling your way through life no matter what. Stay in The Sales Life.

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