It’s business as “usually…”


Susan David recommends that, when it comes to your emotions, look at them as data points instead of defaults.

In an effort to conserve energy your mind works in “usually’s.” Meaning that when an emotion is triggered, you react with the autopilot mechanism of “usually.” When (this) happens, I usually do (this). 

Like an “out of office” setting you put on for incoming emails while you’re on vacation, your mind works much the same way. An emotion flares up and your auto-react system kicks in.

Success is built on intention, not usually’s. 

Usually is customary and because your mind works in patterns, it always defaults to usually, unless told otherwise.

In the same way you live your life making “If/Then” contracts with yourself-If I get this raise, then everything will be OK, your emotions are governed in much the same way, if this emotion is triggered, then I’ll do this. 

It’s business as usually. 

If you don’t like the way your business is being run, then you need to fire the general manager of usually, and take your team back over.

As data points, your emotions are your signposts to 1) Signal that something matters to you, 2) Signal for course correction.

You are where you are because of usually. If you want to change your results, then change how you handle your data, so that, when your mind, in an effort to conserve energy, defaults to usually, because you look and handle the data differently, your results will be different too.  

  1. It matters: Don’t get pissed off because you’re pissed off. Getting mad is a good thing…just don’t stay mad. Your frustration reveals to you that you don’t like the way a current situation is. It’s when you’re not frustrated is when you should be worried. Frustration is the point between two worlds:  It’s as if you’re holding on to the ledge of a building and can either pull yourself up (change) or let go and fall back into usually (what you’ve always done).

Keep wrestling with usually. Charge in, assess, and charge back in. Changing your pattern is applying the tension/release method, where you purposefully apply tension to your situation, briefly release, then reapply tension and you’ll begin to see the incremental progress.

In short, you’re getting a new usually.

Because it matters to you, it keeps you active and out of the toxic thinking and corrosive inaction. (i.e. Blame game)

2. Emotions are data points for course correction. Remember change is like steering a ship, 3 degrees at a time. When your emotions flare up. because it matters, you’re willing to make the course adjustments.

Make things matter, too-even the subtle oversights that many give you a pass for, if you know it needs to be corrected, do so. Make it matter by taking the few  extra seconds to find the answer instead of shrugging it off through assumptions.

Think of how much you shrug off because you don’t feel like finding out. The shrugs are your usually’s.

If you’ll change your default settings so that when your mind reverts back  to usually, because it mattered and you corrected it, you’ll continuously evolve.

  • When a customer objects what’s your usually?
  • When your boss critiques you, what’s your usually?
  • When you get in an argument with your boo/bae, what’s your usually?
  • When you had a tough day, what’s your usually?

Remember, success is intentional, not usually. 

Never settle, keep selling your way through life, no matter what. Stay in The Sales Life.

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