Monthly Archives: January 2021
How I get 1000’s of episode ideas.
Posted on January 12, 2021 Leave a Comment
You don’t have to set aside time to come up with ideas for your creative,, they’re all around you already.
The #1 reason why customers need you
Posted on January 11, 2021 Leave a Comment
Customers DONT NEED YOU! The information about your product is all online. What they do need you for is the “yea-buts.” When what they read is contrary to the information they just received FROM YOU. You’ve got to help steer your customers through those push-back situations & if you don’t anticipate & be ready to […]
7 Ways to Keep Your Sales Game Green
Posted on January 6, 2021 Leave a Comment
Green is a term used to describe rookie salespeople, but green is also the color of professional salespeople too. What color is your sales game? Is it still a lush, vibrant green? Or has it become a crispy brown. In his book, The Bonus Round, Patrick Tinney lists 7 competitive advantages to staying green in […]
Screw the goals. Create a mission.
Posted on January 1, 2021 Leave a Comment
It’s so fitting since the year is drawing to a close, that we’re talking about this topic-& it ain’t about goals either! As a matter of fact, we’re gonna throw the goals on the back burner and instead talk about a mission. In chapter 23 of his book, Chop Wood. Carry Water, Joshua Medcalf writes, […]
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