Consistency over Intensity

Let me tell you my M.O. I’ll have a grand idea and run with it with explosive intensity. At one time I’d committed to doing a podcast every day of the week. I vowed that I would blog, video, and record the podcast every day and post it to WordPress, YouTube, and on all of the podcast platforms as well-not to mention I’d post other clips elsewhere to help promote the podcast. A doable plan, if this were my only gig, but I have a full time job in sales.

By the second week, I couldn’t keep up, so I decided to go down to five days a week for my main podcast, but it still meant I had to do seven episodes because I had the other two podcasts that I’d launched as well. (One for young adults and one for those in the sales profession.) Needless to say, I couldn’t keep up with that pace either. To create more time, I decided to work on The Sales Life in the mornings and work out in the evenings, but after a 10 hour day, the last thing I wanted to do when I got off work was go workout. When the wheels came off, I’d drastically cut back to doing one episode on my main podcast, no video nor blog, and I dropped the other two podcasts. Not only did I not feel good about my success, but I didn’t feel good about my physique either.

Mental performance coach and speaker, Lauren Johnson was recently on The Leadership Locker Podcast with Rich Cardona where she nailed it perfectly for me,

“I would rather you be consistent than intense,” because success is an accumulation over time not overnight.

Think about that grand plan that you’ve had.

“I’m going to sell 30 this month.”

“I’m going to lose 25 pounds.”

“I’m going to get out of debt in 6 months or do a podcast seven days a week,” and you start off with incredible intensity, but you have no fuel for the consistency at that level.

So here’s what I want you to do today.

Graduate up so as to not free fall down.

#1. Be average first. You can’t be great until you become average.

#2. Ask yourself, “What’s the least I can do?” Instead of going for the most and risk burning out, start with the least and burn on. What changes can you put in that will not disrupt your life as you know it? For me, it was getting up at 5 A.M. every morning and working out. Yes it sucked, but it didn’t interfere with my family time nor did it matter if I had to work over because my workout was already checked off of the list.

#3. Level up. As the cement starts to dry through consistency, gradually raise your game and your intensity will rise along with it.

The benefits of putting consistency before intensity are:

  • It will keep your doubts at bay. In an effort to radically change your results, you’ll jump out there too hard and fast, but when you can’t sustain the pace and you get off track, your old doubts will jump on your back and you’ll revert back to your old, average ways.
  • When (not if) you get off track, because you’ve gradually built your success, it’ll be easier to get right back on track because you missed a step, not a flight.

You can’t get to the top of the stairs at once, but you can get to the bottom painfully.

Remember the greatest sale you will ever make is to sell you on you, because you’re more than enough. Never settle, keep selling. Stay in The Sales Life.

I’d love for you to check out The Sales Life Podcast. Not just for those in the profession, but for those building the life skills of selling.

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